"The opportunity for synergy between Sears and LL Cool J has been phenomenal," Craig Israel, svp/president of apparel at Sears Holdings, said in a statement. "It stems in large part from the authenticity of the campaign. Sears was a fixture in his life from the time he was a child. He is committed to bringing that same relevance to families today."
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« Two swings, two misses | Main | Bacon is the new black »
August 21, 2008
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